Firefox brand of bicycles, accessories and spares along with exclusive distribution rights of 'Trek' and other global brands. ... Currently, Firefox sells over 70 different models of bicycles and 25 Trek models through a network of 160 company-owned and franchise outlets

A bold choice of the new generation

Insiders know that spring is the best time to bring your family to Snow Mountain. With unlimited sunshine, great snow conditions, and plenty of family-friendly activities to enjoy at both base areas, spring is the best-kept secret of the season. But hurry...with deals this good they won't stay a secret for long!



The Hero Sprint Pro Series is your perfect partner in whatever you do. An ever reliable Shimano drivetrain that guarantees performance under any condition, front suspension forks that allow you to challenge your limits and aerodynamic frames that optimize every little bit of energy you put in. The all new Hero Sprint Pro range defines versatility and let's you do things Your Way!

Freedom. Fun. Energy. Style.Comfort.

These are the values that define BSA – one of the most familiar and loved brands. Offering consumers an extensive range of bicycles and mobility products, BSA has something for everyone – kids, teens and adults.

Enjoy your cycling experience

La Sovereign is India's Leading Brand in Imported Bikes having a wide range of premium high end, mountain, geared, BMX, MTB, Kids and Road Bicycles. LA SOVEREIGN Bicycles is the First ever joint between Thailand & India Based companies to market Bicycle & Kids Toys of High Quality & world class designs to the Indian consumers. La Sovereign has setup a vast dealer network in India with complete service backup along with the complete range of various spare parts with its local dealers.

HEros inspire heros

Our bikes are the weapons of choice for many top level riders from around the world and they have won multiple World and Olympic titles. But we don’t rest on those successes, we continue to create and develop the best MTBs in the world. And not only for good riders but for anyone who wants to be on a bike. You can be a cross country enthusiast, a trail lover, an enduro devotee, a crazy downhiller or a fan of electric mountain bikes, you will find the perfect MTB in our range.

Never challenge a Roadeo

With the spirit of champions and the power to conquer, we are an unstoppable force. There’s nothing that can stand in our way. It’s easy to be better than the rest. It takes a winner’s attitude to be better than the best. The world is our playground and we move beyond the normal. Unless you have what it takes, you should NEVER CHALLENGE A ROADEO!

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